Lucha Libre & the Luchadores
Masks, capes, high-flying moves: Lucha Libre is Mexico's second-biggest spectator sport and has been part of pop culture for decades. The luchadores are heroes with a secret – the mask is their identity, and whoever loses it loses everything. That mix of drama, pride and craft is exactly what goes into our Lucha Libre collections.
Tinieblas Jr.
The "Son of Darkness" carries on one of Mexican wrestling's most famous legacies: the golden mask, the black robe and his loyal companion Alushe. The Tinieblas Jr. × ¡Ay Güey! special edition shows him in six poses – from the ropes to mid-air – in HD gel print, rhinestones and gold print.
Blue Demon Jr.
Alongside El Santo, the Blue Demon is Lucha Libre's greatest legend; Blue Demon Jr. wears the mask in the second generation. Our "El Legado" (The Legacy) and "Golpe de Leyenda" collections put the iconic blue mask on tees, long sleeves and kids' shirts.
Se hace la Lucha
A Mexican saying: "you fight" – you don't give up. This collection brings together all of Ay Güey's Lucha Libre designs: masks, ring scenes, sayings and symbols, drawn by Mexican artists.
Shop the Lucha Libre collection · Tinieblas Jr. · Blue Demon Jr.
More in the magazine: What Is Lucha Libre? Masks, Rules and Legends
